MARKETING ASSOCIATE

Job Description

About Figment

Figment Global Solutions Pvt. Ltd. is a growing organization focused on delivering innovative business solutions and creating value for its clients through professional expertise, technology, and customer-centric services. The company is committed to building strong business relationships, developing effective solutions, and supporting sustainable business growth.

About the Role

We are looking for a Marketing professional who will be responsible for developing and implementing marketing strategies, generating business opportunities, strengthening the company's brand presence, and supporting overall business growth. The ideal candidate should have an MBA in Marketing and Finance with a strong understanding of marketing principles and practical experience in marketing, business development, lead generation, customer engagement, and market research.

Key Responsibilities

• Develop and execute effective marketing strategies aligned with company objectives.
• Identify new market opportunities and potential customer segments.
• Conduct market research and analyze customer and competitor trends.
• Generate and qualify leads through various marketing channels.
• Develop and maintain strong relationships with existing and prospective clients.
• Coordinate with the sales team to support lead conversion and business development.
• Plan and execute digital marketing, social media, email marketing, and promotional campaigns.
• Manage the company's online presence and assist in developing marketing content.
• Monitor marketing campaigns and evaluate their effectiveness using relevant metrics.
• Prepare marketing reports, presentations, and performance analysis for management.
• Support branding initiatives, events, exhibitions, client meetings, and promotional activities.
• Stay updated on industry trends, competitor activities, and emerging marketing practices.
• Work closely with internal teams to ensure consistent communication of the company's products and services.
• Contribute innovative ideas to improve customer acquisition, brand visibility, and revenue growth.

Qualification

MBA